Are alcohol 'pacing' campaigns effective?
Almost 80pc of adults said they have become more aware of the need to pace their drinking after an industry-funded campaign across the internet, TV and radio. Some 1,300 people were questioned on behalf of the MEAS (Mature Enjoyment of Alcohol in Society) charity about how the 'Pacing' campaign was affecting them.
The campaign, launched in April 2012, aimed to highlight the benefits of moderate drinking and included information on the quantity of alcohol in popular brands and official drinking guidelines.
While alcohol consumption has reduced by 20pc in the past decade, MEAS says that while we drink less often, we tend to binge drink.