Paddy Power unveils new responsible gambling tools

'Paddy Power unveils new responsible gambling tools' image

Paddy Power Betfair is to add new tools to its websites to offer assistance to problem gamblers.

The company, according to the Irish Times newspaper, has announced the introduction of tools on its website that let customers limit how much they can lose over time. They can also set daily, weekly and monthly limits on their stakes.

Paddy Power's website now includes account history, deposit limits, reality checks and loss limits.

The company said: "We want betting with Paddy Power to be an enjoyable and positive experience for all our customers."

According to the Irish Times, Colin O'Gara, a consultant psychiatrist and head of addiction services at Saint John of God Hospital in Dublin, said that giving information about losses could help stop addictions.